Your Brand Has a Unique Voice
It’s Not Subjective. It’s Defined.
We measure it so you can scale and govern it.
Analyze existing content in minutes, no install, no setup
Where Should A Brand's Voice Live?
The #1 place a brand’s voice should not live is in your head. Unfortunately, this catastrophic method is used far too often. It turns brand voice into a subjective, unwritten “rule set” built on memory, gut feel, and whoever is in the room.
Real brand voice isn’t a vibe. It’s built from the VoiceDNA already embedded in everything your brand has produced up to this point in time—the language you repeat, the rhythms you default to, the stance you take, and the ways you persuade.
It’s a defined system: patterns, boundaries, and measurable signals that make your content feel unmistakably “you,” even when different people (or AI) create it.
Confusing Messaging Is What Happens Without Voice Governance
Inconsistency becomes the default. Every writer, marketer, and AI tool “interprets” the voice differently.
Quality control turns into opinion wars. Feedback cycles drag on because there’s nothing objective to reference.
Scale breaks the voice. The more content you produce, the more diluted and unrecognizable it becomes.
Teams can’t execute confidently. New hires, agencies, freelancers, and partners are forced to guess.
AI outputs drift. Without measurable constraints, you get “close enough” content that slowly erodes identity.
Step 1. Analyze and Extract
Your Brand Voice, Finally Made Explicit
Most brands think they know their voice. We extract it directly from your existing content..tone, archetype, vocabulary, and communication style, so it’s documented, not debated.
No surveys. No guessing. Just evidence.
Step 2. Measure and Plan
Consistency You Can Measure and Improve
Your Voice Consistency Index shows how reliably your brand sounds like itself across all content. No vibes. No opinions. Just a clear, comparable score.
Track improvement over time as teams, agencies, and AI create content.
Step 3. Govern and Enforce
Brand Voice Governance Built In
Set clear thresholds for what’s acceptable, what needs review, and what’s on-brand...before content ever goes live.
Now brands scale without erosion.
No vanity metrics, just the raw inputs that define your brand characteristics and how consistent brand voice remains at scale
